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<  Off Topic  ~  Bottom-Line Benefits of Usability Testing
Damarion25
Posted: Thu Jan 31, 2013 10:59 am Reply with quote
Newbie Joined: 31 Jan 2013 Posts: 10
While 'usability' has existed in one form or another in most industries, it wasn't considered important on the Web until recently. This means that the chances of usability being part of most companies' Web design processes is somewhat slim.

You may need to convince senior management of the benefits of usability testing before they will allocate the necessary budget or project development time. The best method is to talk about improving the customer conversion rate, increasing sales, and bottom-line benefits.

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